McMaster University School of Nursing needed a large-format, wall-mounted poster to communicate their research at conferences and events. While the team usually developed the poster themselves using a bullet point PowerPoint approach, they hired us to develop an infographic poster and companion handout to attract visual interest in a sea of competing posters.

We were given a research brief to glean the data from and build the design. Working with strict sizing guidelines (60″ x 36″), specific format headlines and a sizeable amount of research, we agreed on a colour palette, style and imagery to complement their website.